On November 1st, Germany’s MWM GmbH will change its name to Caterpillar Energy Solutions GmbH, according to company officials. The change solely affects the legal entity and the established MWM brand is being continued; this step underscores MWM’s belonging to the Caterpillar.
Two years ago, MWM, a well-established Mannheim company founded in 1871, became an integral part of Caterpillar. Since then, Caterpillar turned its Mannheim location into its global Gas Center of Excellence; this included machinery and facility modernization coupled with increasing skilled employee hires to 1,388 from 1,278.
Caterpillar Energy Solutions GmbH is thus pursuing a two-brand strategy: MWM and Cat. The yellow Cat power generation sets – or gensets – will continue to be distributed through the worldwide Cat dealer network, and the blue MWM units will continue to be sold in the market directly and via the existing MWM international distributor network.
These two sales channels are completed by the service division that handles genset maintenance and supplies customers with original manufacturing parts. “Engines made in Mannheim are regarded worldwide as very reliable and efficient for decentralized energy production,” said MWM GmbH CEO Willy Schumacher. “That is why the MWM brand benefits to the Caterpillar product portfolio.”
