IronPlanet and Finning International, the largest Cat dealer, will jointly market used heavy equipment through Cat Auction Services. Finning will be hosting IronPlanet’s first Canadian Cat Auction Services live unreserved public auction on Wednesday, October 21, in Edmonton, Alberta.

“We are excited to partner with Finning and to announce our first physical auction in Canada,” said Gregory J. Owens, IronPlanet chairman and CEO. “Our alliance with Finning supports IronPlanet’s critically important Canadian expansion efforts and furthers our ability to service our customers in Canada and internationally — given Finning’s presence in South America.”

The live auction platform will assist Finning’s customers by promoting their used equipment to IronPlanet’s 1.4 million registered users. IronPlanet’s customers will benefit from Finning’s international presence and the opportunity to buy or sell quality used heavy equipment across multiple geographies. Buyers will be able to buy with confidence, as all equipment sold will be backed by IronPlanet’s exclusive IronClad Assurance, which assures an accurate representation of equipment condition.

“Finning is excited about this new alliance and we look forward to leveraging this global marketplace to provide value for our customers,” said Juan Carlos Villegas, COO, Finning International, and president, Finning Canada. “We are looking forward to holding the first-ever Cat Auction Services event in Canada later this year and combining the best of what IronPlanet and Finning have to offer.”