How to avoid getting caught up in technology hype that does not present any real advantage
By Anthony Konya M.S. and Dr. Calvin J. Konya
A good technological approach to blasting has been distorted for decades to help increase the sale of expensive products — often without a need and paid for by the consumer. This article discusses the modern sales techniques and how to avoid getting caught up in hype that doesn’t present any real advantage.
Every industry faces a time when some people begin putting profit over technical principles in an effect to sell more, faster. After the initial adoption of these practices, the competition in the industry quickly puts similar programs together to keep up — training their employees to believe in these systems, even when they are not technically correct and better alternatives exist. This is happening in the blasting business today.
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