Polydeck Screen Corp. rebranded itself as Polydeck and launched a new logo and website. Company leadership reported the new brand ties together the company’s history and tradition of durability and innovation while moving the brand to a cleaner look and feel. The company sought advice from customers, employees and stakeholders as part of the effort. The resulting name, logo and related rebranding initiatives reflect one of the company’s missions to better streamline its operations, Ron Kuehl, executive vice president, said. “The simplification of the brand and name has set the tone for how we want to approach the next 40 years of business,” he added.
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