CR, formerly known as CQMS Razer, announced it relaunched its strategic direction and brand. In so doing, it renamed its product divisions to better align its portfolio to the needs of customers.

The divisions are: CR Mining, CR Digital and CR Contracts.

The acquisitions of Seattle-based Thunderbird Mining Systems, a developer of market-leading blasthole drill optimization technologies, and California-based Berkeley Forge & Tool’s mining products business in part prompted the move, CR said.

“Our experience and passion for what we do, has seen us develop our business and become to a leader in our field, delivering outstanding results for our customers,” CEO John Barbagallo said. “This is a reputation we are keen to foster and build upon with our customers and markets worldwide under the new CR name.”