BME’s Blast Alliance will encompass its portfolio of software solutions and services. (Photo: BME)

BME launched the Blast Alliance software solutions brand, which will be comprised of BLASTMAP planning software, the BME Blasting guide app, XPLOLOG cloud data platform, AXXIS and related services.

The company said the development was part of enhancing BME’s reputation as a technology and innovation-oriented partner.

“Blast Alliance provides our software portfolio with its own values, character, essence and value proposition,” said Michelle Fedder, manager, marketing and brand, BME. “From a marketing perspective, the brand assures our customers of collaborative, innovative and integrated digital and automated mining and blasting solutions, further enhancing their value chains.”