In early June, off-highway tire manufacturer Balkrishna Industries Ltd. (BKT) celebrated 10 years of its EARTHMAX tire lineup in Heraklion, Crete, Greece. At the event, BKT announced its objective to achieve a 10% market share in the all-steel radial segment of the global off-the-road (OTR) market by 2025.

“It will be challenging as always and we will master it as always,” said Joint Managing Director Rajiv Poddar. The company currently has a 6% market share, he added.

BKT first launched the EARTHMAX tire for loaders in 2018 and now has an extensive range of 25 all-steel radial OTR tires and plans to add even more, all produced at its Bhuj plant in India. Chairman and Managing Director of BKT Arvind Poddar described the start of EARTHMAX as a “milestone in BKT’s history.”

To continue to gain a larger percentage of the OTR tire market, the company will roll out 51-inch (in.) and 57-in. tires in the near future, said Poddar.
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