The Data Protection Reality Check
The European Union’s General Data Protection Rule (GDPR) caused quite the flurry of activity a few months ago. It and similar rules in Canada are forcing companies that maintain lists to explain how customer data is handled, and it also has had an impact as far as compliance with anti-spam policies related to email. Now companies must gain permission from those living in the European Union (EU) and Canada to email them and they must indicate they understand the company’s privacy policy. The deadline for compliance seemed to sneak up on some marketers and those who had cut corners are now scrambling to maintain lists in the aftermath.
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