The MTU brand will soon be more clearly a part of its parent company, Rolls-Royce Power Systems, through a restructuring and rebranding initiative. The new brand structure will support the PS 2030 strategy of the Power Systems business unit and the global growth path, the company said. The new brand and launch of MTU’s new website will debut in the fall of 2019.
One of the first steps will be renaming the four operating companies that manufacture products and solutions. MTU Friedrichshafen GmbH will become Rolls-Royce Solutions GmbH. This will be followed by MTU America Inc., which will operate as Rolls-Royce Solutions America Inc. MTU Onsite Energy GmbH in Augsburg will become Rolls-Royce Solutions Augsburg GmbH and MTU Onsite Energy Systems GmbH in Ruhstorf will be renamed Rolls-Royce Solutions Ruhstorf GmbH.
“The new brand architecture will provide clarity and improve the recognition of our company and its products,” said CEO Rolls-Royce Power Systems Andreas Schell. “Our new profile is a clear commitment to Rolls-Royce, as its second-largest business unit. By the same token, Rolls-Royce is committed to our MTU brand, which is something we are proud of.”