Komatsu Brings Together Several Mining Product Lines Through Rebrand

Komatsu announced plans to rebrand its underground hard rock equipment, surface wheel loaders and new line of blasthole drills to reflect the company’s united focus on growth in these areas. The company said it will retain its P&H and Joy brands for the products longest associated with those names, such as P&H for its electric rope shovels, hybrid shovels, draglines and 320XPC blasthole drill; and Joy for longwall systems and room-and-pillar equipment.

Rebranding as Komatsu all-surface wheel loaders, new blasthole drills and all underground hard rock equipment expands the Komatsu brand in mining while retaining the legacies of its other respected brands, President and CEO of Komatsu Mining Jeffrey Dawes said.

The first rebranded product, the Komatsu ZT44 track drill, made its debut at CONEXPO-CON/AGG 2020 in Las Vegas in March.  

“Building on the growth of our mining portfolio, we’re excited to unite more products under the Komatsu brand, while respecting the history and value of the P&H and Joy brands,” Dawes said. “As we approach Komatsu’s 100^th anniversary, it’s a great moment to expand the brand in mining and celebrate the growth of these product lines.”