Aramine announced the launch of a new visual identity for its SmartParts brand, which is part of the company’s transformation and digitalization of its services. After launching its e-shop website for genuine spare parts and components in 2022 (, Aramine welcomed its third Kardex (leading supplier of automated storage solutions) in its largest warehouse in southern France.

“These innovative systems increase productivity by more than 60%, saving time during order preparation and improving the quality of service,” said Christophe Melkonian, president of Aramine and SmartParts. “We are confident that this technology investment will enable us to provide optimal customer experience.”

In addition, Aramine is about to implement a new Enterprise Resource Planning (ERP) system, which will enable the company to manage its business more efficiently and to offer customers even better services with seamless workflow.

“It was important to embrace this positive change in our processes and this modern design in our graphic charter. This is why we decided to take a more original approach to stand out and strengthen our presence on the market,” said commented Cécile Caillat, marketing director, Aramine.

SmartParts’ new mascot is a Bulldog, a symbol of determination and protection. “Known for its determination and perseverance, it reflects the qualities of our purchasing department,” Melkonian said. “The bulldog is also a protective animal that will not back down from defending its niche.”

“At Aramine, we are committed to the future and the modernization of our services,” Caillat said. “The early adopters of our e-shop appreciate the outstanding selection of spare parts and components available, the user-friendly ordering process and our responsive, multi-lingual customer service.”