Gundlach Equipment, Jeffrey Rader and Pennsylvania Crusher—all acquired by Hillenbrand, Inc. in April 2010—were organized into a single company, TerraSource Global, with three strong brands in July 2012 in an effort to better serve customers. The restructuring allowed the companies to provide parts, equipment and engineering solutions from all three brands to their entire customer base from any location. As part of the growth strategy for these brands, the creation and development of a single entity by which to market as a whole rather than individually met the brand architecture goal of the organization.
“Operating as a single company with our market experience and brand recognition gives our global customers and business partners easy access to, and confidence in, our expertise in material handling and size reduction solutions at any of our global locations,” said Mark Kohler, president, TerraSource Global. “We currently have nine locations in five countries, but our growth initiatives are continuous and additional locations may be added to meet the demands of our customers.”
The company conducted a careful and thorough process to select a new brand name that reflects the organization’s focus on providing material handling and process equipment to a global industrial base that utilizes natural resources in their processes. Along with the new name, a new logo was developed that graphically depicts the company’s leadership position in industrial equipment.
TerraSource Global will begin to roll out the new brand name and logo across all marketing platforms this year beginning with the MINExpo International 2012 show, September 24-26, 2012, in Las Vegas, Nevada. The roll out of the new brand name is expected to continue through 2013.
There are two organizational groups within TerraSource Global that are industry-specific: The Power and Mining Group and The Engineered Systems Group. The Power and Mining Group, spearheaded from the Broomall, Pa., location by Doug Sublett, vice president, power and mining, supports the power, mining and related markets with all equipment and services from all three brands.
The Engineered Systems Group, managed by Tony Lubiani, vice president, engineered systems from Greenville, S.C., supports the forest products and related markets with the Jeffrey Rader brand. In addition, the Engineered Systems Group will work with engineering firms, customers and contractors on a global basis to supply engineered equipment packages that support all of our industries and brands.